谭发型工作室/oftn工作室

谭发型工作室/oftn工作室
Tan Hair Studio / oftn studio

设计理念的独特性与传承：该项目最显著的亮点在于其对场地特性的深刻理解和巧妙利用。设计师并未一味追求全新的、与众不同的设计语言，而是敏锐地捕捉到原有建筑的山墙木天花板结构和网格框架窗户的独特魅力。这种对“旧”元素的尊重和再利用，不仅节约了成本，更赋予了空间独特的历史感和时间沉淀的价值。设计团队深入研究了使用者（发型设计师）的个性和风格，并将其融入设计中，体现了对品牌形象的深刻理解。这种传承与创新相结合的设计理念，使该项目在众多商业空间中脱颖而出。

空间体验的精妙与层次：项目在空间布局和细节处理上展现出极高的专业水准。与Yeonnam店的现代简约风格形成鲜明对比，Hapjeong店更加注重工艺感和原始质感。通过保留并强调现有建筑的“不完美”，设计团队成功地营造出一种未经修饰但充满个性的空间氛围。自然光的充分利用，以及反射光材料的巧妙选择，使整个空间通透明亮，同时保留了材料的自然纹理。此外，主厅到洗发区之间的微妙过渡，通过不同材质和层次的变化，创造出一种开放而又独立的体验，体现了设计者对空间尺度的精准把握。

品牌形象的统一与差异化：项目在延续Tan品牌理念的同时，又展现出Hapjeong店的独特个性。虽然两个门店都强调“工作室”的概念，而非传统的“美发沙龙”，旨在为客户提供轻松、友好的体验，但Hapjeong店的设计风格更加强调手工质感和个性化。这种统一与差异化的巧妙结合，有助于增强品牌的辨识度，并满足不同消费者的需求。功能性家具的多样化选择，进一步丰富了空间的视觉层次和个性特征。总而言之，该项目在空间设计、材料运用和品牌形象塑造方面都达到了很高的水准，值得业内学习和借鉴。

建筑师提供的文字描述Tan Hapjeong是Tan品牌的第二家门店，位于Yeonam的第一家门店之后，均由oftn Studio设计。在开始设计Hapjeong分店之前，强调了两个主要点。第一个是创造一个与Yeonam商店截然不同的氛围空间。有趣的是，在开始设计之前，团队探索了将在这个空间工作的设计师的头发组合和社交媒体资料。目标是在设计中反映实际用户的个性和风格，从而完成品牌的标识。客户还希望通过吸引具有独特风格的设计师或那些与第一家店相比寻求替代发型设计方法的设计师来区分这个位置。
Text description provided by the architects. Tan Hapjeong is the second location of the Tan brand, following the first store in Yeonnam, both designed by oftn Studio. Before beginning the design of the Hapjeong branch, two primary points were emphasized. The first was to create a space with a distinctly different mood from the Yeonnam store. Interestingly, before starting the design, the team explored the hair portfolios and social media profiles of the designers who would work in this space. The goal was to reflect the personality and style of the actual users in the design, thereby completing the brand's identity. The client also aimed to differentiate this location by appealing to designers with unique styles or those pursuing alternative approaches to hairstyling compared to the first store.

第二点是网站本身的独特性。该空间以山墙木天花板结构和立面上的网格图案框架窗户为特色。在最初的实地考察中，设计团队被这些现有的建筑元素所吸引，并决定将其作为关键特征加以突出。其目的是将随着时间的推移而积累的古老元素的魅力融入品牌中。
The second point was the unique characteristics of the site itself. The space featured a gabled wooden ceiling structure and grid-patterned framed windows on the façade. During the initial site visit, the design team was captivated by these existing architectural elements and decided to highlight them as key features. The aim was to incorporate the charm of aged elements accumulated over time into the branding.

虽然Yeonam商店传达了一种休闲和现代的形象，主要使用中性色调的瓷砖和金属材料来实现干净精致的外观，但Hapjeong商店采取了不同的方式。通过拥抱现有建筑的古老和风化品质，该设计旨在唤起一种工艺感。其目的是创造一个未经修饰但散发出品牌独特品味的空间，将旧结构的不完美变成一个决定性的特征。
While the Yeonnam store conveys a casual and modern image, primarily using neutral-toned tiles and metallic materials to achieve a clean and sophisticated look, the Hapjeong store takes a different approach. By embracing the aged and weathered qualities of the existing building, the design aimed to evoke a sense of craftsmanship. The intention was to create a space that is unrefined yet exudes the brand's unique taste, turning the imperfections of the old structure into a defining feature.

这两个地点都有一个共同的主题，这在它们的命名中显而易见。它们被称为“美发工作室”，而不是“美发沙龙”，强调了工作空间的概念。我们的目标是为客户提供一种轻松的体验，就像他们正在朋友的创意工作室做头发一样。
Both locations share a common theme, which is evident in their naming. Rather than being called a "hair salon," they are referred to as "hair studios," emphasizing the idea of a workspace. The goal is to provide customers with a relaxed experience, as though they are visiting a friend's creative studio to get their hair done.

尽可能多地利用自然光，反射光的材料保持了其自然纹理和特性。从主厅到洗发水区的过渡具有微妙的层次变化，突出了经过压力处理的木材，随着时间的推移，木材展现出了它的魅力。这种过渡创造了一种开放但截然不同的空间体验。整个空间的功能性家具采用了各种材料和图案，为设计增添了多样性和个性。
Natural light was utilized as much as possible, and materials that reflect light retained their natural texture and properties. The transition from the main hall to the shampoo area features a subtle change in level, highlighted with pressure-treated wood that reveals its charm as it ages. This transition creates an open yet distinctly separate spatial experience. Functional furniture pieces throughout the space incorporate a variety of materials and patterns, adding diversity and character to the design.