09女人水原店/SUBTEXT

09女人水原店/SUBTEXT
09WOMEN Suwon Store / SUBTEXT

空间设计与品牌理念融合：09WOMEN水原店的空间设计巧妙地呼应了品牌对多样性和包容性的追求。通过将数字0到9的曲线融入墙壁、固定装置和标牌设计，不仅赋予了每个数字独特的风格意义，还为顾客营造出一种直观且无缝的购物体验。这种设计手法不仅体现了品牌的创新精神，也强化了空间的识别度和记忆点，使顾客在购物过程中自然地感受到品牌的文化内涵。

功能与美学的平衡：店内空间经过精心划分，前墙用于产品展示，后区则合理布局了柜台、试衣间和内衣区等功能区域。弧形衣架从墙面无缝延伸，不仅为产品分类和展示提供了便利，还增强了空间的流畅感和连贯性。此外，中性米色的色调选择象征着广泛的肤色，营造出一种和谐、无边界的美学，使空间设计在满足功能性的同时，也兼顾了美学表达。

顾客体验与情感共鸣：09WOMEN水原店的设计注重顾客的情感体验。通过数字形状的灯光装置引导顾客的视线，使他们能够轻松地在墙上和衣架上找到心仪的物品。这种设计细节不仅提升了购物的便利性，更传递出一种对顾客的尊重和关怀。整个空间旨在让顾客自由表达个性，庆祝多样性的美丽，并对自己独特的身份充满信心，从而与顾客建立起深刻的情感共鸣。

建筑师提供的文字描述从零到九：庆祝多样性——由狭隘的社会标准决定美丽的日子已经一去不复返了。如今，女性正在拥抱个性，品牌也在加紧支持这一演变。Andar的“人人穿紧身裤”活动支持所有年龄段追求激情的女性，而Isoi的“露出你的裸脸”鼓励女性在不化妆的情况下庆祝自己的自然美。Fenty Beauty以40种粉底色调掀起了波澜，这些色调专为各种肤色而设计，超越了过时的欧洲中心规范。与此同时，Laka以其性别中立的方式重新定义了韩国的美，提醒我们色彩和自我表达适合每个人。
Text description provided by the architects. From Zero to Nine: Celebrating Diversity – Gone are the days when beauty was dictated by narrow societal standards. Today, women are embracing individuality, and brands are stepping up to support this evolution. Andar's "Leggings for Everyone" campaign champions women of all ages who are pursuing their passion, while Isoi's "Show Your Bare Face" encourages women to celebrate their natural beauty without hiding behind makeup. Fenty Beauty made waves with 40 foundation shades designed for a broad spectrum of skin tones, moving beyond outdated Eurocentric norms. Meanwhile, Laka is redefining beauty in Korea with its gender-neutral approach, reminding us that color and self-expression are for everyone.

“身体积极性”运动正在打破性别、体型和种族的障碍，激励各行各业庆祝各种形式的美丽。本着这种精神，09WOMEN为各种体型和大小的女性提供了一个自信自由地表达自己的空间。我们包容性的尺码范围使每个女性都能以自己的方式庆祝自己的风格。
The "body positivity" movement is breaking barriers of gender, size, and race, inspiring industries to celebrate diverse forms of beauty. In this spirit, 09WOMEN offers a space where women of all shapes and sizes can express themselves confidently and freely. Our inclusive range of sizes empowers every woman to celebrate her style, her way.

Floor Plan

最初，“09WOMEN”指的是团购，但我们重新定义了它，代表了选择服装的自由，无论体型如何。我们通过介绍十种不同的风格和身份供每个女性探索，为0到9的每个数字赋予了意义。这种重新诠释反映了我们品牌的身份，策划了一个突出不同风格的空间，为客户提供直观无缝的购物体验。我们强调数字的优美曲线，将这些曲线融入墙壁、固定装置和标牌的设计中。
Originally, "09WOMEN" referred to group purchasing, but we've redefined it to represent freedom in choosing clothing, regardless of body type. We have given meaning to each digit from 0 to 9 by introducing ten distinct styles and identities for every woman to explore. This reinterpretation reflects our brand's identity, curating a space that highlights diverse styles and offers customers an intuitive and seamless shopping experience. We emphasize the graceful curves of the numbers, integrating these curves into the design of walls, fixtures, and signage.

中性米色的选择代表了广泛的肤色，创造了一种和谐、无边界的美学。空间经过精心划分：前墙设有产品展示区，而后区设有柜台、试衣间和内衣区等功能区。从墙上无缝延伸的弧形衣架为产品分类和展示提供了一种轻松的方式。数字形状的灯装置引导顾客的注意力，使人们很容易在墙上和衣架上找到物品。我们的目标是创造一个空间，让每个人都能自由地表达自己的个性，庆祝多样性的美丽，并对自己独特的身份充满信心。
The choice of a neutral beige color, representing a broad spectrum of skin tones, creates a harmonious, borderless aesthetic. The space is thoughtfully divided: the front wall features product displays, while the back area houses functional zones such as the counter, fitting rooms, and innerwear section. Curved hangers that extend seamlessly from the walls provide an effortless way to categorize and display products. Number-shaped light installations guide customers' attention, making it easy to find items on both walls and hangers. We aim to create a space where everyone feels free to express their individuality, celebrate the beauty of diversity, and gain confidence in their unique identity.