Estil.io装饰旗舰店/STUDIO SHOO

Estil.io装饰旗舰店/STUDIO SHOO
Estil.io Decor Flagship Store / STUDIO SHOO

独特的零售空间设计：Estil.io 装饰旗舰店位于埃里温市中心北大街，由 studio SHOO 设计。这个 144 平方米的零售空间打破传统商店装饰美学，与品牌自然、干净流畅线条和明亮色调的理念一致。以接待台为中心，提供酒吧区和舒适沙发供客人放松。内部通过纹理和材料形成对比，定制的室内设计体现了对独特和当地工艺的承诺，为顾客带来独特购物体验。

融合艺术与功能：该旗舰店不仅是一个商店，更是一个融合艺术性与功能性的空间。它将原始混凝土地板与光滑石膏墙、明亮色调相平衡，大金属条支撑的圆形墙壁和架子增添了独特性。各种高度和形状的桌子为展示产品提供灵活空间。设计师成功捕捉了品牌标识，将其打造成一个平静舒适的商店，为美丽产品提供合适舞台，展现出优雅气质。

建筑师提供的文字描述室内设计工作室studio SHOO已完成位于埃里温市中心北大街的旗舰概念店Estil.io的设计。这座144平方米的零售空间于9月1日开业，提供了一个令人耳目一新的装饰商店，融合了艺术性、功能性和对自然元素的现代诠释。
Text description provided by the architects. Interior design studio STUDIO SHOO has completed the design of the flagship concept store Estil.io, located on Northern Avenue in the heart of Yerevan. Opened on 1 September, the 144sqm retail space offers a refreshing take on décor stores blending artistry, functionality, and a modern interpretation of natural elements.

“我很高兴为这样一个鼓舞人心、与众不同的品牌完成了我们的第一个零售项目。从本质上讲，我们的目标是捕捉Estil.io的品牌标识，将空间改造成一个平静舒适的商店，每个细节都体现了品牌的优雅气质，同时主要关注为商店的美丽产品提供一个合适的舞台。我相信我们成功地应对了这一挑战。”STUDIO SHOO创始人Shushana Khachatrian
"I am delighted to have completed our first retail project for such an inspiring and special brand. Essentially, we aimed to capture Estil.io's brand identity and transform the space into a calm and cozy store where every detail speaks to the brand's ethos of elegance, whilst keeping the main focus on providing an appropriate stage for the store's beautiful products. I believe we successfully met this challenge." Shushana Khachatrian, Founder of STUDIO SHOO

该设计打破了传统的商店装饰美学，与Estil.io的自然、干净流畅的线条和明亮的色调的品牌理念相一致。这个概念背后的愿景是创造一个既优雅又个性化的概念空间，提供独特的购物体验。通过将接待台作为室内的中心，它不仅是与客人互动的第一点，还提供了一个酒吧区，每位客人都可以在那里点饮料和小吃。在欢迎区的左侧，有一张舒适的沙发，上面有扶手椅和咖啡桌，供客人放松身心。
The design breaks away from conventional décor store aesthetics, aligning with Estil.io's brand philosophy of naturalness, clean smooth lines, and bright accents. The vision behind the concept was to create a conceptual space that feels both elegant and personal, offering a unique shopping experience. By making the reception desk the centerpiece of the interior, it not only serves as the first point of interaction with guests but also provides a bar area where each guest may order a drink and snack. To the left of the welcoming area, there is a comfortable sofa with armchairs and coffee tables for relaxation.

内部概念强调通过纹理和材料形成对比，将原始混凝土地板与光滑的石膏墙和明亮的蓝色和红色色调相平衡。在接待处上方，一条大金属条从天花板向下弯曲到地板，支撑着圆形墙壁和架子。在大厅的中心，各种高度和形状的桌子为展示产品提供了灵活的展示。根据工作室的设计，Estil.io的所有室内设计，包括货架、展台、接待处、沙发和桌子，都是由亚美尼亚工匠定制的，反映了studio SHOO对独特和当地工艺的承诺。
The interior concept emphasizes contrast through texture and materials, balancing raw concrete floors with smooth plaster walls and bright accent colors of blue and red. Above the reception, a large metal strip twists down from the ceiling to the floor, supporting the circular walls and shelves. In the center of the hall, tables of various heights and shapes provide flexible displays for showcasing products. Based on the studio's designs, all interiors in Estil.io, including shelving, exhibit stands, reception, sofas and tables were custom-made by Armenian artisans, reflecting STUDIO SHOO's commitment to unique and local craftsmanship.