现代首尔店/Burdiflek

现代首尔店/Burdiflek
The Hyundai Seoul Store / Burdifilek

创新零售体验：现代首尔店以其独特的设计理念重新定义了零售业的未来。通过融合商业、购物和休闲功能，该综合体不仅提供了一个购物场所，更是一个社会价值和文化体验的聚集地。其宏伟的建筑和创新的当代设计，结合技术的应用，为客户提供了难忘的体验，体现了零售空间的新趋势。

自然与艺术的融合：BURDIFILEK设计的三层楼空间，特别是禅宗风格的中庭，展现了自然与艺术的和谐融合。设计师通过构思环绕空间的绿化带，为幸福与宁静的主题提供了连续性，灵感来源于首尔周围的自然风光，创造出一种仿佛置身于雕塑花园中的探索体验。

视觉与感官的盛宴：从听觉上的瀑布感受到视觉上的雕塑元素，现代首尔店为顾客提供了一场视觉与感官的盛宴。12米高的雕塑瀑布和反射边界的设计，不仅延续了自然的概念，还创造了宁静平和的氛围，成为购物后的理想休息之地。而二楼和三楼分别以高端时尚和未来感的设计，进一步强化了这种文化体验。

建筑师提供的文字描述为庆祝成立50周年，现代百货集团在首尔开设了最大的商店。现代首尔是一个集商业、购物和休闲于一体的多功能综合体的一部分。客户的意图是通过重新定义零售业的未来来塑造历史。其愿景是融合宏伟的建筑、创新和视觉刺激的当代设计、技术，并通过为客户提供难忘的体验来激发和贡献社会价值。
Text description provided by the architects. In celebration of its 50^th anniversary, The Hyundai Department Store Group opened its largest store in Seoul. The Hyundai Seoul is part of a mixed-use complex combining business, shopping, and leisure in a single destination. The client's intent was to shape history by redefining the future of retail. The vision was to merge grand architecture, innovative and visually stimulating contemporary design, technology and inspire and contribute to social value by providing memorable experiences for its customers.

BURDIFILEK受委托设计三层楼，包括禅宗风格的中庭。该建筑以其广阔的楼板和多个空隙提供了大量的机会。设计师们通过构思一条环绕空间的绿化带来应对这一情况，并为幸福与宁静的总体主题提供连续性。灵感来自宏伟的广场和首尔周围丰富的自然风光。
BURDIFILEK was commissioned to design three floors including the Zen-like atrium. The architecture presented plenty of opportunities with its expansive floor plates and multiple voids. The designers rose to the occasion by conceptualizing a green belt that would wrap around the spaces and provide continuity to an overall theme of well-being and tranquility. Inspirations came from the grand piazzas and Seoul's abundant surrounding nature.

其理念是通过概念化每层楼的环境来引入外部，这些环境将以完全不同的观点与特定的人群交谈，同时以各种方式唤起自然。这种共性是通过物质性和雕塑元素来参照自然而创造的，给人一种想象和探索的物理体验，就像穿过雕塑花园一样。
The philosophy was to bring the outside in by conceptualizing environments on each floor that would speak to a specific demographic with a completely different point of view while evoking nature in various ways. The commonality was created by referencing nature through materiality and sculptural elements, giving a physical experience of wondering and exploring as if walking through a sculptural garden.

旅程始于瀑布瀑布的听觉感受。BURDIFILEK设计了一个12米高的雕塑瀑布。雕塑般的瀑布矗立在主中庭的显眼位置，以漂浮的岛屿为特色，这些岛屿上有绿色植物和从其流体形态延伸出来的座位。自然的概念是通过反射边界来延续的，这些边界模仿了天花板边缘宁静的水图案，创造了抬头看反射池的效果。整体感觉是宁静与平和，是疯狂购物后的一个很好的喘息机会。
The journey starts with an auditory sensation of a cascading waterfall. BURDIFILEK designed a gravity-defying 12-meter-tall sculptural waterfall. Standing prominently in the main atrium, the sculptural waterfall features floating islands with greenery and seatings extending from its fluid forms. The concept of nature is carried forward with reflective borders that mimic tranquil water patterns along the ceiling edges, creating the effect of glancing up at a reflecting pond. The overall feeling is of tranquility and peace, and a great respite after a shopping spree.

二楼是以永恒、奢华优雅为特征的女性高端时尚的所在地。这层楼以标志性的形式为基础，强调纹理和雕塑色调，营造出画廊般的氛围。柔和的间接照明突出了天花板上的流体形态，散发出一种空灵的气质。精致细节的定制悬挂装置提升了轻盈感。微妙的调色板、带反射层的哑光纹理饰面和半透明的组合进一步营造了氛围。
The second floor is home to women's high-end fashion defined by timeless, luxury elegance. Anchored by iconic forms, with an emphasis on textures and sculptural tonality, this floor offers a gallery-like atmosphere. The use of gentle indirect lighting accentuates fluid forms on the ceiling to radiate an ethereal quality. Custom hanging fixtures with refined detail elevate the feeling of lightness. A combination of a subtle color palette, matte textured finishes with layers of reflectivity, and translucency further boots the ambiance.

Plan - 2nd floor

相比之下，在三楼，气氛发生了变化，邀请客人进入另一个世界。在雕塑花园的基础上，这一层采用了更具未来感的方法。通过雕塑元素保持了共性，但以更大胆的形式表达出来。令人震惊的深蓝色悬挂系统、强调天然和人造材料对比的侵略性材料、未完成的天花板、金属真空形成的雕塑墙、反光性和色彩的流行都为《银翼杀手》的感觉定下了基调，并更直接地与特色品牌对话。
In contrast, on the third floor, the mood changes up and invites guests to another world. Expanding on the sculptural garden, this level takes on a more futuristic approach. The commonality is kept through sculptural elements but expressed in bolder form. Shocking deep blue hanging systems, aggressive materiality with emphasis on the contrasts of natural and man-made materials, unfinished ceiling, metallic vacuum-formed sculptural walls, reflectivity, and a pop of color all set the tone to the Blade Runner-like feel and speaks more directly to the featured brands.

在这个现代零售商场里，艺术、高级时装、设计和自然的世界相互碰撞，创造了一种文化体验，设计师通过各种程序和对比鲜明的视觉环境提供了意想不到的东西，同时为顾客创造了一个记忆点。
In this modern retail emporium, the world of art, high fashion, design, and nature collide to create a cultural experience, where the designers offered something unexpected through various programs and contrasting visual environments while creating a point of memory for its customers.