思敏烘焙/茂姆设计工作室
Simin-bakery / Design Studio Maoom
设计理念的精髓：思敏烘焙/茂姆设计工作室的项目以“连接心灵，沟通面包店”为核心理念，旨在通过空间设计传达品牌故事和情感。项目位于惠山河沿岸，其设计不仅考虑了功能性，更注重于创造一个温暖而充满活力的社交场所，让顾客在享受美食的同时，也能感受到品牌所传递的真诚与温暖。
空间布局的创新：通过重新规划入口和销售点，项目成功地改善了顾客体验。新入口的设计不仅使顾客更容易与店员互动，还增加了展示空间，提升了品牌识别度。小三角形空间的巧妙利用，不仅作为城市与品牌之间的缓冲区，还通过展示品牌标志和邮箱，加强了品牌身份。
家具设计的多功能性：为了适应Citizen Bakery每天生产和销售的多种面包和糕点，设计团队创造了一系列多功能、适应性强的展示架。这些家具不仅在尺寸和形状上略有不同，以适应不同产品和空间需求，而且在材料和细节上保持统一，形成了Citizen Bakery独特的家具系列，体现了品牌的一致性和创新精神。
© Kimdonggyu
© Kimdonggyu
连接心灵，沟通面包店-多年来，Citizen Bakery积累了“时间”和真诚的“工艺”，是一个通过记住温暖的“心”和回忆来“连接人们”的地方。新的Citizen Bakery位于惠山河沿岸，其设计理念是“连接心灵，沟通面包店”。它有望成为一个温暖而充满活力的空间，应用和发展各种想法。Citizen Bakery的品牌标识被应用于确保品牌和空间继续讲述一个统一的故事。我们希望Citizen Bakery的新形象将在我们的客户心中留下深刻的印象，Citizen Bakeries的漫长旅程将在到访者的心中继续成长。
Connecting Hearts, Communicating Bakery - Stacked with 'time' and the sincere 'craftsmanship' that has been built up over the years, Citizen Bakery is a place that 'connects people' by remembering the warm 'heart' and memories. The new Citizen Bakery, located along the Hyeongsan River, has been designed with the keywords "Connecting Hearts, Communicating Bakery" in mind. It is expected to become a warm yet lively space, applying and developing various ideas. The brand identity of Citizen Bakery was applied to ensure that both the brand and the space continue to tell one unified story. We hope that the new image of Citizen Bakery will remain vividly in the minds of our customers and that the long journey of Citizen Bakery will continue to grow in the hearts of the people who visit.
© Kimdonggyu
Plan
欢迎-客户表示希望在顾客进入商店时当面问候，因此我们仔细考虑了销售点和入口的位置。6.8米长的柜台为必要的设备和工作区提供了充足的空间，但很难在顾客进入时立即迎接他们。经过深思熟虑，我们决定重新安置入口。新入口允许客户在抵达时更容易互动，并确保了更多的展示空间，而以前旧入口限制了展示空间。入口变化创造的小三角形空间现在充当了连接城市和品牌的缓冲区。这个空间还展示了Citizen Bakery的标志、标牌和邮箱，强化了品牌的身份。
Welcome - The client expressed the desire to greet customers face-to-face as they enter the store, so we carefully considered the positions of the point of sale and the entrance. The 6.8-meter-long counter provided ample space for necessary equipment and work areas, but it made it difficult to greet customers immediately upon entry. After much consideration, we decided to relocate the entrance. The new entrance allows for easier customer interaction upon arrival and also secures more display space, which was previously limited by the old entrance. The small triangular space created by the entrance change now acts as a buffer zone connecting the city and the brand. This space also showcases Citizen Bakery's logo, signage, and mailbox, reinforcing the brand's identity.
© Kimdonggyu
© Kimdonggyu
适应性家具-Citizen Bakery每天生产和销售数十种不同类型的面包和糕点。为了展示这种多样性，我们需要多功能的展示架。我们没有为每种产品设计特定的显示器，而是创建了容纳烤盘的基本显示器单元，允许根据情况灵活使用。我们还专门为饼干和烘焙食品设计了更高和更窄的显示屏，创造了一系列适应性强的家具。根据其作用和位置，每件家具的尺寸和形状略有不同，但所有家具都由相同的材料和细节统一，形成了一个独特的Citizen Bakery家具系列。
Adaptable Furniture - Citizen Bakery produces and sells dozens of different types of bread and pastries daily. To display this wide variety, we needed versatile display shelves. Instead of designing specific displays for each product, we created basic display units that accommodate oven pans, allowing for flexible use depending on the situation. We also designed taller displays and narrower ones specifically for cookies and baked goods, creating a series of adaptable furniture. Each piece differs slightly in size and shape based on its role and position, but all are unified by the same materials and details, forming a distinct Citizen Bakery furniture series.
© Kimdonggyu
Citizen Bakery的烘焙空间位于销售点和展示区之间，设计为顾客可以看到的开放式厨房。这个开放式烘焙区为顾客提供了新鲜而引人入胜的体验，并展示了该品牌对其面包和配料的信心。此外，在烘焙区工作的面包师的动态动作为品牌和空间增添了活力。
A Communicating Bakery - The baking space in Citizen Bakery is located between the point of sale and the display area, and it's designed as an open kitchen that customers can view. This open baking zone offers a fresh and engaging experience for customers and showcases the brand's confidence in its bread and ingredients. Additionally, the dynamic movements of the bakers working in the baking zone add vibrancy to both the brand and the space.
Illustration
兔子和三叶草-当我们完善Citizen Bakery的品牌标识时，兔子和三叶草成了该品牌的新象征。这些符号以大大小小的形式巧妙地嵌入整个空间。兔子和三叶草的图像在品牌和空间中始终如一地使用，创造了一个更清晰、更清晰的身份，为客户提供了发现这些小细节的乐趣。看看你是否能在整个空间里发现隐藏的兔子和丁香。
Rabbit and Clover - As we refined the brand identity of Citizen Bakery, the rabbit and clover became the new symbols of the brand. These symbols are subtly embedded throughout the space, both in large and small forms. The imagery of the rabbit and clover, used consistently in the brand and space, creates a more distinct and clear identity, offering customers the fun of discovering these small details. See if you can spot the hidden rabbits and clovers throughout the space.
