俄亥俄州现场解说标牌
The Ohio Field Interpretive Signage
MKSK：俄亥俄现场诠释标志帮助俄亥俄州立大学的第一个足球场的生活。该标志通过传达使北大街成为俄亥俄州历史上如此重要的地方的人们和事件的故事，进一步加强了北大街校园大门。通过合作的方式，我们能够展示原始的俄亥俄州场地，让观众更好地理解在上下文中讲述的故事的意义。
ABOUT
MKSK: The Ohio Field Interpretive Signage helps bring the site of The Ohio State University’s first football field to life. The signage works to further enhance the North High Street campus gateway by conveying the stories of the people and events that make this such an important place in Ohio State’s history. Through a collaborative approach, we were able to reveal the original Ohio Field and allow the viewer to better understand the significance of the stories being told in context.
A BRIEF HISTORY
Ohio Field (1898–1921) was located between 17th and Woodruff Avenues with an initial seating capacity of approximately 5,000. The Buckeyes gained an immense following over the years, ultimately leading to the construction of Ohio Stadium in 1922.
俄亥俄州橄榄球的受欢迎程度继续增长。今天，奥运会吸引了全州超过10万名球迷。俄亥俄州菲尔德作为一所全国排名的十大学校的卑微开端，其重要性有时会被广大的粉丝群所遗忘（或不为人所知）。最初，MKSK与OLIN合作，进一步开发俄亥俄州场地新绿地和校园网关的设计。后来，MKSK被要求设计并实施一个解释性标志计划，该计划将加强这一门户并识别这一历史领域。
OBJECTIVES
The popularity of Ohio State football continues to grow. Today, the games draw over 100,000 fans from all over the state. The significance of Ohio Field—as the humble beginnings of what is now a nationally ranked Big Ten school—is sometimes forgotten (or unknown) by the extensive fan base. Initially, MKSK worked in conjunction with OLIN to further develop the design of a new green space and campus gateway at the site of Ohio Field. Later, MKSK was asked to design and implement an interpretive sign plan that would enhance this gateway and recognise the historic field.
WHY INTERPRETIVE SIGNAGE?
The intent of the interpretive sign system is to create a narrative that would highlight an area of historical significance and is designed so that viewers may interpret the experience in their own way.
为了实现项目目标，设计团队专注于生成内容，以纪念历史领域的记忆。通过研究和完善信息，团队开发了四大支柱，最能传达俄亥俄州田径场的历史影响：运动员、领导者、精神和传统。这四个主题突出了有影响力的人物、重大事件，概括了俄亥俄州的整体精神。从大学档案中精心挑选出适用于这四个主题的历史意象。引用了大学精神的启示包括在每一个柱子上，包括一首卡门OHOIO的歌词，这首歌是一个多世纪以来一直是俄亥俄国家足球传统的歌曲。
CONTENT
In order to accomplish the project objectives, the design team focused on generating content that would pay homage to the memory of the historic field. Through research and refinement of information, the team developed four pillars that best communicate Ohio Field’s historic influence: Athletes, Leaders, Spirit and Tradition. These four themes highlight influential people, significant events and encapsulate the overall spirit of Ohio State. Historic imagery applicable to these four themes was carefully selected from the University Archives. Quotes revelatory of the University’s spirit were included on each of the pillars including a selection of lyrics from Carmen Ohio—a song that has been an Ohio State football tradition for more than a century.
每一个解释性标志都有两个截然不同的方面：1 |一张大型历史照片，配以反映特定主题的引用；2 |信息图形，揭示现场发生的有影响力的人物和事件的细节。大图形可以从远处体验，而对比的一面需要更亲密的体验。事件的时间线横跨每个标志的底部。这些活动包括与大学有关的重要里程碑，以及俄亥俄州菲尔德生命周期内（1898-1921年）发生的几个国家认可的事件。时间线的目的是创造一个更大的背景，让观众更好地理解历史上定义这一点的环境。在我们的设计中，保持俄亥俄州的品牌形象非常重要，因此主要的品牌调色板始终适用。此外，Jersey M54（经典足球球衣字体的变体）与无衬线字体Din结合使用。
DESIGN
Each of the interpretive signs has two distinct sides: 1| a large, historic photo paired with a quote that reflects the specific theme and 2| information graphics that reveal details about influential people and events that took place at the field. The large graphics can be experienced from a distance, while the contrasting side requires a more intimate experience. A timeline of events spans the bottom of each sign. The events include important university-related milestones as well as several nationally recognised events that occur within the years of Ohio Field’s lifespan (1898–1921). The purpose of the timeline is to create a greater context—allowing viewers to have a better understanding of the circumstances that define this point in history. It was important to maintain the Ohio State brand image in our design, so the primary brand color palette is applied throughout. Additionally, Jersey M54 (a variation of a classic football jersey font) is used in combination with the sans serif typeface Din.
纪念性景观设计为校园创造了一个新的界定边缘和入口，整合了学习和聚会的座位，增强了两个大学区之间的跨校区联系。景观借鉴了大学校园丰富的传统，并锚定了这条北门通往校园的道路。一条“猩红线”的树木，创造了一个统一的手势，标志着大学与城市之间的清晰界限，同时定义了街道与建筑物之间更舒适的一系列开放空间。解释性标志损坏了原本是俄亥俄场的抽象表现。庭院标记的添加（帮助观众识别场地）和大规模图形为看似平坦的绿色空间增加了尺寸。每个面板都采用直接嵌入粉末涂层工艺进行印刷，使图像能够无缝包裹任何角落和边缘。一个雕刻有俄亥俄场地的花岗岩底座被设计成支持四个小组中的每一个，突出了塑造大学的重要领袖、运动员、传统和精神。
IMPLEMENTATION
The commemorative landscape design creates a new defining edge and gateway for campus, integrates seating for study and gathering, and enhances cross-campus connections between two university districts. The landscape references the University’s campus-rich traditions and anchors this north gateway to the campus. A “Scarlet Line” allée of trees creates a unifying gesture marking a clear boundary between the University and City while defining a more comfortable series of open spaces between the street and the buildings.The interpretive signage enlivens what originally was an abstract representation of Ohio Field. The addition of yard markers (to help the viewer identify the field) and large-scale graphics add dimension to what appeared to be a flat, green space. Each panel was printed using the Direct Embed powder-coating process—allowing for the images to seamlessly wrap over any corners and edges. A granite base engraved with Ohio Field was designed to support each of the four panels which highlight the significant leaders, athletes, traditions, and spirit that have shaped the University.
建成年份：2016年
Short office name: MKSK
Role of the office in the project: Interpretive Graphics, Landscape Architecture
Website: www.mkskstudios.com
Other designers involved in the design of landscape: OLIN
Project location: North High Street Landscape, The Ohio State University, Columbus, Ohio
Design year: 2015
Year Built: 2016
